Maximize Impact, Minimize Spend:

Marketing for Lean Budgets

JOIN THE LIVE WEBINAR

Wednesday, June 25, 2025 // 12pm EST

Why Lean Marketing Doesn't Have to Mean Weak Results

  • Wondering how to get results when your marketing budget feels like it’s been through a shredder? We’ll show you how to make a big impact with smart strategy—not just spend.

  • If your “strategy” is posting and praying or boosting random posts, this session will show you how to align your messaging, positioning, and platforms with what actually drives ROI.

  • Whether you're paying for clicks or building your brand organically, you’ll leave with actionable tactics to reach the right people, say the right things, and generate real business—without needing an enterprise-sized budget.

Don't worry, we can help!

REGISTRATION CLOSES IN

Small Budget, Big Ambitions? We’ve Got You.

Topics Include:

Why Most Marketing Falls Flat—Especially When Budgets Shrink

We’ll start with the root problem: when money’s tight, vague messaging and feature dumps don’t cut it. Clear, value-driven positioning isn’t a nice-to-have—it’s a must. This section shows how strong messaging amplifies every sales and marketing move that follows.

From Expense to Investment: Messaging That Sells

Next, we’ll show you how to reposition your offer as essential, not optional. You’ll get a simple messaging formula, real before-and-afters, and a framework for crafting positioning that speaks to decision-makers—and survives budget cuts.

Lean and Profitable: Marketing on a Tight Budget

Finally, we’ll move from strategy to action: where to advertise, who to target, what to say, and how to measure results. Learn how to stretch your ad dollars with focused campaigns, fast message testing, and zero waste—no big-budget agency required.

FEATURED Speaker

RJ Huebert, Owner, HBT Digital Consulting

RJ Huebert is the founder and CEO of HBT Digital Consulting LLC, a digital marketing firm established in 2019. With over a decade of corporate marketing experience across healthcare, education, market research, and banking sectors, he previously served as Marketing Director for a global market research firm. RJ holds a Bachelor's in Communications from the University of Pittsburgh and a Master's in Strategic Communication Management from the University of South Florida.

Based in Pittsburgh, RJ specializes in online advertising, lead generation, and audience targeting. He maintains active involvement in his professional community, having served on the Board of Directors for both the University of Pittsburgh's Tampa Bay Alumni Chapter and the American Marketing Association's Pittsburgh Chapter. RJ lives with his wife Taylor, their daughters Della and Joan, and their Jack Russell terrier, Rosie.

FEATURED Speaker

Geena Greguric, Marketing Strategy Consultant, Geena Greguric, LLC

For nearly a decade I have worked with small-medium businesses to develop marketing strategies designed to drive growth and revenue. With an MBA in Entrepreneurship and startup experience, I enjoy building scrappy, innovative solutions to support not only your marketing team's goals but also your company's initiatives and objectives.

TESTIMONIALS

What others are saying

"Responsive Lead Generation Partner"

"We love working with HBT Digital as a marketing partner! They are very responsive and listen to our needs. We would recommend using HBT Digital as they can help you focus on lead generation in an ever changing market."

- Beth J., Chapman Heating & Cooling

"Most Effective Marketing Company"

"HBT Digital is, hands down, the most effective, creative, reasonable, and collaborative marketing company I have worked with. HBT has exceeded all expectations for what a marketing program could look like. I hope to remain a longtime client of HBT Digital and would recommend their services to companies and nonprofits of any size or location."

- Haley T., Children's Flight of Hope

"Highly Recommend HBT Digital"

"HBT Digital to the rescue. RJ and team know how to create meaningful and memorable success quickly and efficiently. Their willingness to be transparent and teach the client throughout the project adds a greater depth to their experience and professionalism. I highly recommend!"

- Robert T., University of Pittsburgh

"I've never had a better experience working with someone."

"With Geena, you're not just getting a consultant – you're getting a committed partner who's ready to dive in head first and help however she can. I've never had a better experience working with someone."

- Nick B., CEO, Idelic

"Pays Close Attention to Nuanced Aspects of Marketing ."

"Her ability to craft and execute comprehensive strategies while paying close attention to nuanced aspects of marketing has been invaluable. Her mentorship has been a cornerstone in the successful launch and growth of my business."

- Christiana K., Owner, Cozy Socials

"She's a True Marketing Partner."

"Geena is a true marketing partner who seeks to understand the business needs and then execute on all aspects of the marketing plan."

- Michael G., Senior VP

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